We Need To Talk About TikTok…

For a long time I wasn’t sure if I should ever make this video.

TikTok has been my main platform for over five years. Most of my career came from there, and a lot of the opportunities I’ve had only happened because of TikTok. So talking about this publicly felt risky.

But over the past few years I’ve been dealing with things on the platform that I’ve never experienced anywhere else. Videos being removed or hidden without explanation, appeals not working, my account being banned and later reinstated, and my earnings quietly dropping to almost nothing.

After I posted that I was stepping away from TikTok for a few days, I got thousands of messages from other creators saying the same thing was happening to them.

So in this video I share my own experience, parts of a response I received directly from TikTok, and conversations I had with former moderators and whistleblowers who worked on content moderation.

This isn’t a video to attack TikTok. I still like the platform, and I want it to succeed. But there are serious problems right now with moderation, automation, and creator pay, and I think pretending they don’t exist is only going to make things worse.

If you’re a creator, or you’ve ever felt like your videos were being quietly limited or your account treated differently, you’re not alone.

Let me know your experience in the comments.